Etsy Fees Explained:
What Etsy Actually Takes From Every Sale

Etsy fee overview

Etsy charges several different fees, and they stack. A seller who glances at the 6.5% transaction fee and thinks that's the whole story will be in for a surprise when they look at their payment account. Here's the full list before we go through each one:

Some of these fees are mandatory. Some are optional. The transaction fee and payment processing fee apply to every single sale. Offsite Ads applies automatically if Etsy places your listing on Google, Facebook, or other ad networks and a buyer clicks through.

Listing fee: $0.20 per listing

Every time you publish a new listing on Etsy, you pay $0.20. That fee is charged whether the item sells or not. Listings are active for four months. If your item doesn't sell in four months, Etsy automatically renews it and charges another $0.20.

If you have quantity set to more than 1, the listing fee is charged again each time the quantity drops by one after a sale. So if you list an item with quantity 5, you pay $0.20 upfront, then $0.20 again after the first sale, then again after the second, and so on.

For one-of-a-kind items (quantity: 1), the listing fee math is straightforward: $0.20 per item listed, charged when you list it. When it sells, the listing closes and you only pay renewal if you relist it.

Transaction fee: 6.5% of sale price

Etsy's transaction fee is 6.5% of the total sale price, which includes the item price, shipping charges, and gift wrapping fees if you charge for those.

This is the big one, and note that it applies to shipping too. If you charge $15 for a product and $5 for shipping, Etsy's 6.5% transaction fee applies to the full $20, not just the $15 item price. That costs you $1.30 in transaction fees, not $0.98.

The 6.5% rate has been in place since April 2022, when Etsy raised it from 5%. Before that increase, it was raised from 3.5% to 5% in 2018. It's possible Etsy raises fees again in the future.

Transaction fee on digital products

Digital downloads are subject to the same 6.5% transaction fee. The listing fee also applies. Payment processing also applies. There's no discount for digital products despite the fact that there's no physical product being shipped.

Payment processing fees

If you use Etsy Payments (required in most countries), you pay a payment processing fee on every transaction. In the US, that's 3% + $0.25 per transaction.

Rates vary by country. Here are some examples:

Notice that payment processing is also calculated on the full transaction amount including shipping. If you're in the UK or Eurozone, payment processing alone costs 4% of every order.

Etsy Payments supports credit cards, debit cards, Etsy gift cards, PayPal, Apple Pay, and Google Pay. You cannot opt out of Etsy Payments in countries where it's available.

Offsite Ads fee: 12% or 15%

Offsite Ads is the fee that surprises sellers the most. When Etsy advertises your listings on external platforms (Google Shopping, Facebook, Instagram, Pinterest, Bing), and a buyer clicks one of those ads and purchases from your shop within 30 days, Etsy charges you an Offsite Ads fee.

The rate depends on your shop's revenue in the past 365 days:

The 30-day attribution window is important. A buyer can click an Offsite Ad, leave, come back two weeks later, and buy directly from your Etsy shop URL. If that buyer's session is tracked back to the original ad click, you still pay the Offsite Ads fee.

Etsy caps the Offsite Ads fee at $100 per order. So on a $700 order, you'd pay $100 instead of $84 (12% of $700). But on a $50 order, you pay the full 12% or 15%.

Other fees: shipping labels, subscriptions, currency conversion

Etsy shipping labels

Etsy offers discounted shipping labels through USPS, FedEx, and Canada Post. You pay for these labels, but the rates are typically 30–45% below retail. Whether this is cheaper than your current carrier depends on your volume and existing rates. For most small sellers, Etsy's shipping labels are a genuine money-saver.

Etsy Plus ($10/month)

Etsy Plus is a subscription that costs $10/month and includes 15 listing credits ($3 value), $5 in Etsy Ads credits, advanced shop customization, the ability to send restock requests to buyers, and a custom web address subsidy. Most sellers find it's not worth the subscription unless they frequently use the listing credits.

Pattern by Etsy ($15/month)

Pattern is Etsy's standalone website builder. It costs $15/month and creates a separate website that syncs with your Etsy inventory. It's a lightweight option, but you'll have more flexibility and pay less with Shopify for a comparable standalone store. If you want a real standalone store, consider selling on both Etsy and Shopify with synced inventory instead.

Currency conversion fee (2.5%)

If your bank account is in a different currency than the currency you list in, Etsy charges a 2.5% currency conversion fee when depositing funds. US sellers listing in USD and depositing to a USD account don't pay this. Sellers in Canada, Australia, or the UK listing in USD and depositing to their local currency do.

Etsy Ads

Etsy Ads (different from Offsite Ads) are pay-per-click ads within Etsy's own search results. You set a daily budget and Etsy shows your listings in promoted positions. You're only charged when someone clicks. This is optional and completely separate from the fees above.

Real math: what you actually keep

Let's run through a concrete example to show how all these fees stack. Suppose you're a US seller who listed a hand-stamped necklace for $45 with $5 shipping ($50 total order value). The buyer came from an Offsite Ad.

On a $50 sale, you keep $37.30 before your own costs (materials, packaging, time). Etsy took 25.4% of the transaction. If your cost of goods is $15, your gross profit on this sale is $22.30 on a $50 sale. a margin of 44.6%.

Now the same sale without Offsite Ads (either opted out or not attributed to an ad):

Without Offsite Ads, Etsy takes 10.4% and you keep $44.80. That extra $7.50 per sale adds up. On 100 similar sales, the difference is $750 in fees.

This is why pricing on Etsy requires accounting for every fee layer, not just the 6.5% transaction fee. Many new sellers price based on what they see in their head ("I want to make $40 on this"), then are surprised when their deposit is much less.

Frequently asked questions

Want to understand fees across multiple platforms? See our guides on eBay fees explained and Amazon seller fees explained.